Grabbing and retaining a consumer’s attention is more important than ever!Īre you curious to find out how attention-grabbing your advertisement, website or store is? Then you should use Eye Tracking. Attention is scarce and the amount of content we see every day keeps on growing. Viewing angles are not just an important aspect of social interaction marketeers can learn a lot from it too. Whatever is interesting to one person, could be relevant for you as well. By sharing our viewpoint, we are able to collaborate. For humans, however, it comes in handy to share our viewing angle with others. As a monkey, you always have to be alert: Some other monkey might steal your food when you look away. This system is built on interdependent trust. This can be explained by the unique collaboration system of mankind. Why do our eyes deviate from the eyes of our fellow primates? Even the anthropoid ape, which is very close to us in terms of evolution, does not have white parts. Humans are the only primates whose eyes are not fully dark. However, when you think about it: It’s weird. Have you ever wondered why people have white parts in their eyes?
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